LEVI'S fashion for everyone

February 26, 1829, on the story of the legendary LEVI'S ® Levi Strauss gene. Classic "Blue Gene" Levy, the creator of the mind and soul of the people around the world, including his roast. Representative of the spirit of bold independence, Levi's jeans have been built in the past, present and future, so that their strength is estimated that the pioneers with their families.

Bavaria, is an immigrant, Levy went to the west, looking for more opportunities and wealth. Eager businessman of his time, he is a wholesale dry goods business simply coconut, Levi Strauss & Co., the establishment of the imported goods, imports of dry clothes, umbrellas and fabric. The business of the rise of the gold rush began in 1873, but it is said that Levy expelled. Jacob Davis, co-founder of the Levi Strauss, pants, rivets economic growth and the stability of patent procedures to increase strength. Classic Blue Gene family and around the world catwalk, their creation can be found.

LS & CO the world's largest brand-name apparel sales at -110 State. Levi's brand and products, stable quality, and for consumers, investors, employees and society as a whole through responsible business practices, his legacy will continue to win trust. This principle of responsible commercial success, the company's 156-year history, and continue to work with the embedded way LS Limited today.


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Just as people who wear Levi's® jeans look for new possibilities, so does the Levi's® brand as a company. This demonstrates itself in the new Water<Less finishing, which reduces the use of water in the making of our jeans. This is also the basis of Levi's® Curve ID, a revolutionary fit system designed for a woman's shape, not size.The Levi's® brand embodies a pioneering spirit that is always driven to innovate. Levi's® jeans have been worn by presidents and ranchers, Americans and Russians, doctors and outlaws, kings and coal miners. They are a common thread with a common promise: to provide quality clothing in which to Go Forth.For over a century, men and women have done amazing things in their Levi's® jeans. They have built countries, tunneled into the earth for fuel and treasure, fought for ideals, changed perceptions, and expressed themselves through film, art, music, and literature.