Deep black Friday ads

We have an opportunity to express their deep black Friday ads are this weekend, we saw improvement in the fourth quarter, a trend in the estimated adjustment Comp.

We took a chance with advertising, consumer interest of 50% this year, I hope that helps support Combs. However, compared to last year's offering, this opportunity may come at the expense of the total company. Current value (nine times 2013 earnings per share estimates), we investors an opportunity to improve the identification welcome hope, but we do business and the cost of monitoring, it must be that we are now the most common is the margin profile going forward : Express "(EXPRESSION Ticker). Quantify before the market opens on November 28, is set to report third quarter EPS.

The cost of doing business - fixed pause time to see if you are still able to run the latest composition. Based on our channel checks, successfully expressed, usually flat / low SOFTLINE Black Friday shows what appears to be, it seems to move in the middle of traffic. (For example, 50 starts, however, seems to express the depth of their position, we strongly throughout the entire company co-transport and switching (we Express "is a registered Black Friday sales day" is not that experienced last year), we believe , he was a disc 40% last year), and% of chance will come at the expense of the total, we have about 280 on decline in the fourth quarter were released.

According to the amount allowed by strong online sales. Based on our analysis, to express their share of online advertising unit (SKU) significantly - What is the product of a successful sellthrough appears, it means that the saw cut consistently. By our math, the number of advertising SKU planned a holiday weekend, compared with about 65 percent at the beginning of the quarter is lower.

Update Company from October 2, 2012, consensus EPS of $ 1.41 is less than 30 cents. However, we are still a large number of fiscal 2013, we expect to see downward revisions to estimates that do not care. We are from $ 1.57 to $ 1.40 and fiscal 2013 EPS initiative against street.

We are, respectively, $ 1.48 / $ 1.46 and, respectively, $ 1.40 / $ 1.40 for our fiscal 2012/2013 to reduce forecasts. We finance our 2013 EPS estimated nine to ten times our December 2013 price target of $ 14.